News: Sanrio Celebrates 50 Years!

SANRIO is turning 50 this year! What a milestone for this iconic company. As a young girl, Hello Kitty and Keroppi were two of my favorite SANRIO characters. I’m excited that SANRIO is still flourishing and that my daughter can enjoy the same characters from when I was a kid!

Sintaro Tsuji founded SANRIO in Japan in the 1960′s. Tsuji’s simple dream of bringing smiles to people’s faces grew into the brand’s “small gift, big smile” philosophy. SANRIO products definitely make me smile!

SANRIO has a die-hard fan base. I witnessed that first hand when I attended Hello Kitty’s 35th birthday bash last year. I could not BELIEVE the enormous crowds of people that turned up to celebrate the famous cat’s birthday. I bet you wonder what festivities SANRIO has planned for their 50th anniversary! Well…

Stay tuned to ThatsItMommy for upcoming news on SANRIO in-store celebrations, contests and giveaways! SANRIO will host a series of events across the country. Also, SANRIO is unveiling special co-branded collection this summer starting with SANRIO & Dr. Martens! Plus other collaborations with brands such as Brunswick, Mimobots and Build-A-Bear Workshop. I can’t wait!

-Tee

SANRIO x Dr. Martens. Signature Dr. Martens 8-eye boots & mary jane strap shoes

Brunswick Hello Kitty Bowling Ball

* We did not receive any compensation for this post. We were supplied information regarding collaborations and upcoming events.

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{ 13 comments… read them below or add one }

1 Cait July 5, 2010 at 11:37 pm

Is it wrong that I want the Sanrio Doc’s still? I want the colorful boot ones. SO cute!

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2 Heather July 6, 2010 at 6:57 am

Hello Kitty bowling ball! So cool!! Can’t wait to see what else they have planned!

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3 Audrey July 6, 2010 at 10:37 am

Love the Hello Kitty Bowling Ball! Loved my Melody as a kid and I still love Hello Kitty!

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4 Lynn July 7, 2010 at 7:02 pm

OMG…I love the mary janes! I want!

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5 Barbara Platt July 10, 2010 at 2:09 pm

I can see my granddaughter wanting some of these as she gets a little older.

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6 Tammy July 10, 2010 at 4:29 pm

I like the Hello Kitty bowling ball.

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7 Kat @ For the Love of Chaos July 10, 2010 at 10:26 pm

I LOVE HELLO KITTY! :) I always did when I was younger. My mom got my oldest daughter a Hello Kitty digital camera a couple of Christmases ago… she adored it!

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8 Shop with Me Mama July 11, 2010 at 8:25 pm

LOVE Hello Kitty! Such adorable things!

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9 Bobbie (OneScrappyMom) July 17, 2010 at 12:40 pm

YAY for Hello Kitty!! Love her!

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10 Shasta July 17, 2010 at 1:46 pm

Those boots are super cute! I have been a Hello Kitty fan for years and can’t wait to start buying my dd these super cute things!

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11 Virginia from Lady V dZine July 17, 2010 at 6:36 pm

I just love Hello Kitty!

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12 Terri S. November 17, 2010 at 6:33 pm

Wow! 50 Years! That is so amazing. Like you, I also smile at the adorable face of Hello Kitty. I began buying Hello Kitty items for my daughter when she was a little girl and now she has her own 2 little girls (an almost 5 yr old & little 2 mo. old baby). A while back I think I heard a rumor that Sanrio was going out of business. Well, I’m thrilled that they’re still going strong. My almost 5 yr old granddaughter has tees, pjs, jeans, plush toy, backpack, hat and on and on of Hello Kitty items. We LOVE Hello Kitty!

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13 nicole November 21, 2010 at 9:19 am

wow- i really need the HK bowling ball!!!

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